FORUM

Forum
The International Content Investment Forum will center on the theme of "NEXT K," which signifies a paradigm
hift in global content strategy. We aim to explore a new cultural strategy rather than focusing solely on exporting
finished content like dramas or K-pop. The core of this new strategy is "collaboration." This involves a shift from
product to platform, and we believe U.S. partners play a pivotal role in this evolution.
Keynote
  • Thu, Nov 5, 2026 | 14:10 - 14:20
    [Keynote Speach01]
    What Makes Content Last — How Content Survives, and How Capital Discovers What Endures
    Cultural success doesn't make a business investable. This keynote examines what global capital needs to see before backing content and IP, from ownership to scalable growth, for lasting businesses.
  • Thu, Nov 5, 2026 | 14:20 - 14:30
    [Keynote Speach02]
    Creating Great Stories, Maximizing Their Value
    YLAB, a fandom-driven studio and global IP holder, turns in-house webtoons into video and other media. Franchise IPs, screen adaptations, co-productions and AI fan experiences drive recurring revenue.
A Session
  • Thu, Nov 5, 2026 | 15:20 - 15:30
    [A-2 K-Unscripted Show] Part01
    Reinventing the Broken Industry: The Business Model Behind Korean Comedy's Revival
    In 2016, Korean comedy was dead while K-Pop boomed. Meta Comedy revived it via YouTube, building a 360° value chain of artist management, a comedy venue and an academy for a sustainable business.
  • Thu, Nov 5, 2026 | 15:40 - 15:50
    [A-3 Fandom & Technology] Part01
    From Audience to Superfans: Turning Fandom into an IP in the Age of AI
    As AI inflates view counts, superfans are now the core of the fan economy. Drawing on b.stage's K-pop to esports cases, this session shows how IP holders can own fan data and scale a fan business.
B Session
  • Thu, Nov 5, 2026 | 17:10 - 17:20
    [B-2 IP Assetization Pipeline] Part01
    Building a Global IP Powerhouse: Maximizing IP Lifetime Value Through Ownership, Expansion, and Fan Ecosystems
    CJ ENM aims to be a Global IP Powerhouse by maximizing IP Lifetime Value. This session explores how a transmedia pipeline, from content to commerce and fandom, turns one story into a franchise.
    Hyonbae Park
    CEO
    CJ ENM America
  • Thu, Nov 5, 2026 | 17:20 - 17:30
    [B-2 IP Assetization Pipeline] Part02
    From Fandom to Sustainable Business: IPX's U.S. IP Commerce Pipeline
    Drawing on LINE FRIENDS America's BT21 and K-pop IP experience, this session explores how products, stores, pop-ups and e-commerce turn fan engagement into purchases, plus licensing lessons.
Special Session