What makes content last beyond the moment of success?

This forum follows the journey from content to fandom, from fandom to IP,
and from IP to lasting global value.

Through the lenses of creators, platforms, technology, and capital,
we explore how content is created, scaled, owned,
and transformed beyond the original hit—into an investable asset,
an enduring business, and a global franchise.

The conversation ultimately turns to Hollywood
and the global mainstream, asking what it takes for Korean stories,
talent, and companies not only to break through,
but to build lasting value in the global entertainment ecosystem.